Thursday, November 7, 2013

The $1.8 billion question: what will Twitter be & do after its IPO?

I plan to retain the original name of this blog to remind me of this project's original purpose. That said, it is going to have to veer--at least for a while--into an effort to track the changes to the microblogging environment created by the pressures of becoming a publicly-traded company.

You can start by firing up Twitter and searching #ring

This Vine says it all:

Twitter cannot possibly remain the same. Now it must stop losing, and begin to make, money. Can it do that and remain as fluid and adaptable a platform for all of the things I have observed that this technology & the community it has built have been able to accomplish in the past six years?

Like journalism, and human beings, I will predict that whatever the answer, it will not be dull.

AS A STARTING POINT: I offer this: piece from the Telegraph, for which I give thanks to the Globe and Mail media reporter and pundit, Steve Ladurantaye.

[His excellent media blog can be found here:

Although it is not about Twitter, & therefore presents a digression from the purpose of GTEX2012, it's worth reading for industry insights and imaginative posts such as this: ]

I will also link to this document, which, while it is the last thing anybody would be finding their way to this little blog in search of--because people who care about the fascinating crumbs at the bottom of the deep documentary dish will have already read this--I will add it nonetheless because I believe that nobody should ever make up their minds about anything until they have read all the regulated disclosure documents:

The Twitter Prospectus. Read it and what? ponder; speculate? watch this space: